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Versatility is operators’ top priority
TELL US ABOUT YOU AND YOUR BUSINESS
46%
of operators say versatility influences their purchase
decisions.¹
TELL US ABOUT YOU AND YOUR BUSINESS
SERVING UP THE LATEST TRENDS
THE TOP FOODSERVICE TRENDS OF 2024
Behind saving labor, versatility is the second-most important influencer of operator purchase decisions.¹ The days of having one fry option on the menu are long past. When operators can unlock multiple menu items using the same product, that’s an efficiency that can’t be overstated.
13 BILLION
FOODSERVICE
OCCASIONS BY
GEN Z IN THE
LAST YEAR.²
REQUEST A SAMPLE
SERVING UP THE LATEST TRENDS
The Top Foodservice Trends of 2024
DIGITAL IS DRIVING
GROWTH
Digital orders have a higher average cheque compared to nondigital orders and accounted for 15% of restaurant traffic in 2023.⁴ That number is on track to grow in 2024!
Find New Growth Channels
Third-party platforms serve as an additional marketing channel, helping restaurants stay top of mind for consumers and offering more ways to get products to people’s doorsteps.
Don’t Forget the Fries
Drive more digital traffic to restaurants by providing fry-based menu items. French fries are the single most important offering to grow digital servings, unlock new customer segments, and increase sales through different times of the day.⁴
Leveraging Cavendish Farms fries, restaurants can create the loaded fry dishes that their customers crave. For example, did you know Carne Asada fries have grown 29% as a menu offering in the last year, and poutine appetizers have grown 10% year over year?¹ We work tirelessly to keep our partners informed on trends and innovations like these, share research and insights, and help identify opportunities to keep growing your business.
THE FUTURE GENERATION
OF FOODSERVICE
Staying in tune with what the next generation of restaurant goers craves will help operators maintain a thriving business. Insights show Gen Z will be going out for lunch 26% more in 2024.² That’s 13 points higher than their older counterparts! They’re looking for affordable options, bold flavors, and new presentations.
Leveraging digital channels by showcasing personality and innovative menu items will help restaurants connect with more people from this generation. Research shows that 60% of Gen Zs agree that dining out is a way to connect with others.³ They are looking for places that share their values and offer interesting and inventive dishes.
Sources:
1. U.S. CREST SEP 2023, U.S. Datassential Purchasing Perceptions Report Nov 2023
2. The NPD Group/CREST®, YE February 2022 Data
3. The NPD Group/Checkout Consumer Survey
4. U.S. CREST SEP 2023, U.S. Datassential Purchasing Perceptions Report Nov 2023